How To Make QR Codes Work For Your Business

You’ve probably noticed that QR codes seem to be everywhere. And with people increasingly scanning more QR codes, it seems everyone wants to jump on the bandwagon.

But before you get all excited, understanding how to efficiently use QR codes in your marketing activities is essential to any success you hope achieve.

Nevertheless, it’s one of the easiest ways to bridge the gap between the offline and online world. That also allows you supplement your marketing with even more relevant content.

Yet for some bizarre reason, sticking a QR code without putting much thought into it doesn’t always produce the results you had expected.

So, how can you make QR codes work for your business?

How To Make QR Codes Work For Your Business

Make It Easy To Scan

Ok, taking your smartphone out of your pocket, unlocking it and launching the QR code scanner takes time! So here at Belon.gs, we tend to cringe a little whenever we see QR codes on moving objects or in places where scanning them can lead to a serious injury.

To get a better idea of what we mean, check out this post from eConsultancy: 11 Dubious Uses Of QR Codes

Highly Visible

For your QR codes to work, they need to standout so that people notice them. There are many places where you put a QR code such as; posters, flyers, brochures, product packaging and even on receipts.

Yet they need to be visible for everyone to take notice. Having a small little code on bottom of your poster just isn’t going to cut it. Neither if the person needs to crouch down to scan it, which is sometimes the case with outdoor advertisements.

Call To Action

A call to action (CTA) is essential for getting people to scan your QR codes. A good CTA tells you why you should scan the code and what benefit you’ll receive.

It’s all about motivation here, and without anything indicating what to expect, nobody is going to scan your codes.

With Belon.gs sticker tags, our CTA is to scan (of course!) but with the prospect of a possible reward waiting for the finder.

Mobile Optimized Landing Page

Listen, if you’re going to use QR codes as part of your marketing, please have a website that’s mobile optimized!

Most people will be using their smartphones to scan the codes, and unless they a lightning fast network connection with a ginormous screen (e.g. Galaxy Note) – you’re going to have a bad time converting them into paying customers.

And there you have it, master these four tips and you are all set to make QR codes work for your business. Have you got any other tips? We’d love to hear them in the comments section below. And as always don’t forget to order your free Belon.gs sticker tags.